Structure the PMM function (processes, rituals, deliverables)
Define Go-to-market (GTM), positioning and messaging frameworks, and product launch frameworks
Act as the connection point between Product, Marketing, and Sales
Build and evolve value propositions by ICP and segment (use cases)
Translate features into clear business value (ROI, efficiency, impact)
Ensure messaging consistency across all channels
Lead pricing structuring and evolution (e.g., seats → consumption)
Define packaging aligned to segments and use cases
Work on price elasticity and perceived value
Lead go-to-market strategy for new products/features
Define narrative, target audience, channels, and enablement
Ensure integrated execution across teams
Create strategic materials to support the Octa team, working together with Octadesk's Enablement team
Ensure internal clarity on product, value proposition, and strategy
Create rituals and frameworks for cross-functional communication
Reduce misalignment between Product, Marketing, and Revenue
Map competitors and positioning
Build clear differentiation
Support market strategy and ICP

Experience in Product Marketing, Product Marketing Management, or GTM strategy in B2B SaaS
Experience building positioning and messaging, product launches (GTM), pricing, and packaging
Ability to translate technical product features into business value
Experience working with Product and Revenue teams
Strong analytical skills (market data, pricing, conversion)
Experience with HubSpot, RD Station, or similar tools for managing product lifecycle/engagement workflows
Applied AI: familiarity with AI tools to optimize processes and scale
Intermediate/advanced English (ability to read technical documentation, perform research and market benchmarking, and interact with global partners
Meta)
Experience building PMM processes from scratch
Experience with pricing model transitions (e.g., SaaS → usage-based)
Experience with Mid-Market / Enterprise sales
Hybrid background (Product + Marketing + Revenue)
Experience with partnership programs and technology ecosystems (particularly Meta)

Senior Product Marketing Analyst

Key skills