Daily Performance Management: Conduct daily tactical monitoring with SDR and AE teams. Audit the volume and quality of activities (calls, emails, meetings held) and the individual performance of each professional.
Individual Bottleneck Diagnosis: Identify why a specific SDR or AE is underperforming (e.g., low conversion rate at a specific Salesforce stage) and propose immediate training or process adjustments.
End-to-End View (Web to Cash): Analyze the full journey—from user behavior on the website (GTM), through lead generation, to contract signing in the CRM.
Channel Performance & Attribution: Audit ROAS and CAC by channel, correlating investment data with the actual quality of generated opportunities to guide the Marketing team.
Salesforce Engineering & Hygiene: Create productivity dashboards, automation flows (Flows), and ensure Salesforce is correctly populated by sellers (Single Source of Truth).
Playbook Optimization: Continuously refine scripts and sales pitches based on conversion data and lead behavior.
Requirements
Experience in RevOps or Growth Ops: Proven track record in B2B revenue operations, focused on integrating Marketing and Sales.
Analytical-Operational Profile: Ability to cross-reference complex data (Ads + Salesforce) and turn it into tactical feedback for teams.
Technical Proficiency (Salesforce): Advanced knowledge of the platform. Must be able to create activity reports and custom conversion funnels.
Productivity Focus: Efficiency-oriented mindset; must be obsessed with optimizing sellers' time and increasing conversion rates at each stage.
Communication and Resilience: Ability to enforce CRM discipline and provide data-driven feedback to sales teams.