Content Strategy Consultant

Role Overview

• You will lead content strategy and optimisation projects across client accounts, working autonomously to turn business objectives and user needs into actionable content plans.
• Develop and deliver content strategies informed by keyword research, audience insights, and user behaviour data.
• Clearly articulate the strategy to clients and team members, answering questions with confidence.
• Lead content ideation sessions and conduct campaign research as needed.
• Use data and user research to form hypotheses, identify user needs, and make evidence-based decisions.
• Produce high-quality, user-focused content that is clear, accessible, and aligned with briefs and deadlines.
• Optimise on-page content and create flawless copy requiring minimal QA.
• Conduct on-page deliverables to a high standard autonomously, including internal linking recommendations and content hierarchy improvements.
• Apply user experience principles to improve how content is structured, navigated, and consumed.
• Evaluate information architecture, content hierarchy, and page structure to improve discoverability and usability.
• Conduct independent keyword research, compile keyword lists, and confidently make recommendations to clients.
• Adapt briefing and QA processes to suit each client.
• Present results and insights to cross-functional teams, encouraging collaboration across content, SEO, data, digital PR, and creative disciplines.
• Track and articulate ROI, connecting content improvements to measurable business outcomes.
• Mentor junior team members through QA, actionable feedback, and knowledge sharing.

Requirements

• Experience in content strategy, content design, or UX writing within an agency or in-house digital team.
• Strong grasp of SEO fundamentals and how they connect to content and user experience.
• Proficiency with analytics, SEO & AI tools (e.g. GA4, GSC, Ahrefs, Screaming Frog, ChatGPT, Claude).
• Ability to work with complex data and translate it into clear strategic recommendations.
• Excellent communication skills, both written and in client-facing settings.
• A user-centred mindset and familiarity with accessibility best practices.
• Experience with Figma or similar prototyping tools (desirable).
• Familiarity with multilingual or multi-market content strategies (desirable).
• Understanding of information architecture and content modelling (desirable).
• Experience with contributing to new business and pitching (desirable).

Benefits

• Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance: To keep you fighting fit and give you and your family peace of mind.
• Income protection: We know it feels good to be covered, just in case.
• Calm Subscription: Now more than ever, it’s important to mind your mind!
• 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours: Between June and Aug we finish at 15.00 every Friday.
• Online coaching and mental health support: Unlimited via OpenUp
• Remote Working: Work abroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.