Performance Designer

Role Overview

• Concept and design/assemble new winning static ads that address different markets, formats according to performance data trends
• Work with Creative Strategist to research, develop top insights/hypotheses, track patterns and profitable optimisation tests (captions, KV swaps, formats, placements, ad copy x creative combination tests)
• Collaborate with Creative Strategists & Editors to translate/design/assemble winning + net new visuals into videos (from concepts, layouts, formats, themes, audio suggestions, hook frames etc)
• Work with Creative Strategist to audit, design, and optimise landing pages, funnels, and CRO flows (offers, banners, pricing tables, upsells/downsells)
• Design/assemble new funnels and post-click assets (listicles, advertorials, RT pages, quizzes, subscription/referral pages)
• Collaborate with Creative Strategists, Amazon, retention, tech, and product teams to Design/assemble collateral to support acquisition and retention across other funnels + channels (Amazon ads, new LPs, quiz funnels etc)
• Maintain and grow research banks (swipe files, templates, idea docs)
• Map and improve customer journey touchpoints across ads, LPs, and emails (Miro, Milanote or any visual collaboration/ board tool)
• Work with Creative Strategist to ensure all creative is high-quality, error-free, brand-consistent, and compliant with Meta/ Platform ad policies
• Partner with media and product teams to keep creative ideas fresh and converting after compliance edits
• Work with Creative Strategist to apply and integrate AI tools into workflows to scale creative production, generate insights, and deliver consistent winning tests
• Collaborate with Tech, Creative Strategists, Growth strategist to drive adoption of AI-assisted workflows across different (document & automate winning formulas)

Requirements

• 3+ years of experience in performance design, growth creative, or related performance marketing roles
• Proven track record of creating ads and funnels that scale profitably for 8-9 figure brands (portfolio required)
• Strong understanding of paid algo platforms (Meta/TikTok/Youtube) and how design impacts performance campaign outcomes eg: Spend, CTR, CVR, LTV etc
• Strong ability to translate customer insights and data into creative concepts
• Skilled in design tools (Figma, Adobe Suite, Canva, etc.) and comfortable briefing editors/creators
• Knowledge of CRO, landing page design, and customer journey funnel
• Familiar with AI creative tools (GPT, Kling, Midjourney, Runway, Elevenlabs etc), some creative/ process knowledge in workflow automation
• Strong communication and collaboration skills for working across pods and departments

Benefits

• Competitive salary
• Flexible working hours