Copywriting Coordinator

Role Overview

• Lead a team of 14 copywriters, fostering a safe, collaborative, high-performance environment.
• Serve as the technical reference for performance and brand copywriting.
• Guide, review, and elevate the quality of the copy produced by the team.
• Actively participate in creating narratives, campaigns, and funnels.
• Monitor copy performance metrics and guide continuous optimizations.
• Support strategic decisions based on data, context, and business vision.

Requirements

• We are looking for someone who has experience leading people, developing teams, and who can today train others with awareness and responsibility, acting as a technical reference, people leader, and guardian of the strategic and creative quality of deliverables.
• This is a senior role that requires balancing performance, brand building, and people care.
• We expect a hands-on leader who is present in day-to-day operations, capable of guiding, deciding, solving problems, and developing talent. We seek someone with proven experience coordinating copywriting teams, inspired by established market schools such as Érico Rocha and Leandro Ladeira.
• Essential experience writing conversion-driven copy across formats: capture and sales landing pages, ads, emails, and sales funnels.
• Copywriting focused on performance and brand building, with a portfolio that demonstrates impact. Experience in: sales funnels, VSLs, launches, and direct-response campaigns.
• Ability to read and monitor metrics, with the capacity to identify improvement opportunities.
• Applied mastery of copy frameworks such as PAS (Problem, Agitation, Solution), AIDA (Attention, Interest, Desire, Action), and the 4Ps (Promise, Picture, Proof, Push).
• Impeccable writing and a deep understanding of buying psychology.
• Technical and emotional seniority.
• Ability to make decisions and defend choices.
• Collaborative, hands-on profile.
• Comfortable working with multidisciplinary teams and C-level executives.
• Willingness to "roll up your sleeves" and get involved hands-on when necessary.

Benefits

• SulAmérica Health and Dental plan with national coverage, 100% paid by the company.
• Wellhub (Gympass) or gym reimbursement.
• Agreement with Sesc, providing access to cultural and leisure activities.
• Starbem, Avus, and Auster apps: health, wellness, and full support, including psychological, financial, and legal assistance.
• Meal Allowance or Food Allowance paid on an iFood card.
• Home Office allowance paid on an iFood card.
• Profit-sharing (PLR) according to current rules.
• Extended maternity and paternity leave.
• GranPix — recognition program for projects with awards.
• Daycare allowance.
• Full scholarship for Undergraduate and Postgraduate studies at Gran Faculdade.
• Free Unlimited Gran Concursos subscription.
• Gran Academy — Corporate University for the development of Gran employees.
• Study incentive policies that promote continuous learning.
• Onboarding kit and equipment provided by Gran.
• Christmas bonus in December.
• Gran Baby Kit — a gift to celebrate the birth of babies in the family.
• M.O.M
• Momento Off Mamãe: 1 (one) additional day off per year, to be agreed with direct leadership.
• Gran School Kit — school supplies assistance.
• Inclusion Allowance — exclusive for employees with disabilities (PcD).
• Petlove — health plan for family pets.
• Day off on your birthday.
• Life insurance.