Marketing Director – Motorsports, Outdoor Group

Role Overview

• Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events
• Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives
• Drive ticket sales and attendance growth through paid, owned, and earned channels
• Build and manage audience segmentation strategies to grow datasets and expand reach
• Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants
• Leverage social media to build brand affinity and convert audiences into attendees and participants
• Partner closely with sales and existing clients to support revenue generation through marketing-driven lead pipelines
• Own end-to-end campaign performance, including budget management, tracking, and reporting via Google Analytics
• Deliver regular pacing reports, attendance updates, and post-campaign insights to leadership
• Lead creative development, including campaign themes, messaging frameworks, and asset production
• Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach
• Build and maintain event websites and landing pages
• Develop strategic partnerships to expand brand reach and audience
• Produce video content and drive community engagement initiatives
• Maintain a centralized asset library for marketing and sponsorship executions
• Develop and maintain sales collateral, media kits, sponsorship decks, and post-event reports
• Equip sales teams with marketing-driven insights and materials to support exhibitor and sponsor revenue
• Ensure full execution and fulfillment of all sponsorship deliverables
• Lead post-event analysis, including attendee and exhibitor surveys and campaign performance reviews
• Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities

Requirements

• 7+ years of experience in consumer marketing or experiential event marketing
• Proven track record driving event attendance growth and B2B lead generation
• Experience managing integrated campaigns across multiple channels
• Strong expertise in digital marketing — paid media, social, email, and web
• Proficiency in marketing analytics and performance tracking
• Hands-on experience with WordPress, Google Analytics, email marketing platforms, Adobe Creative Cloud, and Microsoft Office (PowerPoint proficiency required); graphic design skills a plus

Tech Stack

• Cloud
• WordPress

Benefits

• Remote Position