Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events
Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives
Drive ticket sales and attendance growth through paid, owned, and earned channels
Build and manage audience segmentation strategies to grow datasets and expand reach
Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants
Leverage social media to build brand affinity and convert audiences into attendees and participants
Partner closely with sales and existing clients to support revenue generation through marketing-driven lead pipelines
Own end-to-end campaign performance, including budget management, tracking, and reporting via Google Analytics
Deliver regular pacing reports, attendance updates, and post-campaign insights to leadership
Lead creative development, including campaign themes, messaging frameworks, and asset production
Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach
Build and maintain event websites and landing pages
Develop strategic partnerships to expand brand reach and audience
Produce video content and drive community engagement initiatives
Maintain a centralized asset library for marketing and sponsorship executions
Develop and maintain sales collateral, media kits, sponsorship decks, and post-event reports
Equip sales teams with marketing-driven insights and materials to support exhibitor and sponsor revenue
Ensure full execution and fulfillment of all sponsorship deliverables
Lead post-event analysis, including attendee and exhibitor surveys and campaign performance reviews
Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities
Requirements
7+ years of experience in consumer marketing or experiential event marketing
Proven track record driving event attendance growth and B2B lead generation
Experience managing integrated campaigns across multiple channels
Strong expertise in digital marketing — paid media, social, email, and web
Proficiency in marketing analytics and performance tracking
Hands-on experience with WordPress, Google Analytics, email marketing platforms, Adobe Creative Cloud, and Microsoft Office (PowerPoint proficiency required); graphic design skills a plus