Senior Manager, Segment Marketing – Medical Device Industry
Colorado, United States of America
Full Time
1 hour ago
$125,000 - $155,000 USD
No Visa Sponsorship
Key skills
GoAnalyticsCRMCollaborationSales
About this role
Role Overview
Own the segment marketing strategy for Medical Device Industry.
Establish and lead ongoing market, customer, consumer behavior, and competitive intelligence processes.
Create and maintain personas, value propositions, and messaging frameworks for institutional buyers and perioperative professionals.
In collaboration with the Sr Director and LOB leaders, translate market and member insights into clear go‑to‑market (GTM) plans, competitive messaging, customer journeys and customer experiences.
Drive acquisition, onboarding, engagement, renewal, and re‑engagement campaigns to grow qualified leads and revenue.
Promote AORN’s mission-driven programs through tailoring offers and journeys for the Medical Device Industry.
Plan and execute integrated campaigns across email, web, paid, social, content, and events with defined KPIs, budgets, and timelines.
Partner with digital, web, and creative team to deliver targeted, accessible, and compliant content across channels.
Ensure quality control of all externally facing assets, including content accuracy, visuals, URLs, and links.
Create and manage clear creative briefs outlining audience insights, competitive context, and success metrics.
Collaborate with the Medical Device Industry Sales team and LOB leader on offers, pricing narratives, objections, and competitive strategy.
Build and evolve sales enablement tools (pitch decks, one-pagers, case studies, email sequences) and incorporate field feedback.
Define, track, and report funnel KPIs (lead quality, conversion, revenue/ARR, member growth, retention, engagement, and ROI).
Assess channel and platform performance; test and optimize to improve efficiency and impact; deliver regular performance reports.
Lead and manage employees and contractors supporting assigned segments.
Provide coaching, mentorship, and performance feedback to team members.
Collaborate cross-functionally with the Membership, Education, Events, Policy/Advocacy, Sales, and Analytics teams.
Other duties as assigned.
Requirements
Bachelor’s degree in marketing, business, communications, healthcare administration or related field.
8+ years of progressive strategic marketing experience in the medical device industry, hospitals/health systems, or related healthcare industries.
3+ years of experience managing a team.
Experience marketing to or partnering with medical device or B2B healthcare manufacturers (preferred).
Experience working for a membership association (preferred).
Experience in an agency setting, internal or external (preferred).
Experience developing sales enablement assets and collaborating closely with sales teams (preferred).
Experience with best practices for digital and traditional channels (preferred).
Experience using data and analytics to inform strategy and optimize performance (preferred).