About this role

Develop and implement channel business plans, ensuring national strategic coverage
Build strong partnerships with key on-premise account owners and festivals managing teams
Manage internal and external stakeholders, ensuring marketing campaigns deployment
Guarantee ideal budget allocation, delivering impactful and cost-effective activations
Monitor KPIs, market data, and sales performance
Lead the direct reports to ensure clear accountability, high performance
Comply and implement activities in accordance with regulations and standards

5+ years of experience from a similar role, preferably from the FMCG industry
Proven experience on delivering experience marketing activation, preferably through entertainment channel
Strong commercial acumen, relationship-driven and skilled negotiator
Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
Proven team management experience and cross-functional leadership
Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
Experience briefing, managing and challenging creative, media and execution agencies
Full professional proficiency in English; Swedish is an advantage

Marketing Deployment Manager – Entertainment & Events

Key skills