You will work directly with me (Mia, Founder & CEO) and act as an equal sparring partner — both operationally and strategically.
Planning, execution and optimization of paid social campaigns (primarily Meta, with a view to other platforms)
Structured budget management, goal setting & KPI tracking
Monitoring, analysis & transparent evaluation of campaigns
Deriving clear, actionable recommendations for clients and the team
Developing social media strategies, campaign setups and content concepts
Contributing to pitch decks, annual plans and new formats
Translating brand and communication goals into actionable social concepts
Supporting agency management and ongoing development
Assisting with proposals, performance measurement and package structuring
Quality assurance & approvals
Ensuring our high quality standards across all clients

At least 2–3 years of experience in an agency or in social media management
Strong knowledge of social media advertising (especially Meta)
Analytical mindset & enthusiasm for working with numbers, reports and presentations
Ability to explain strategies clearly — both internally and externally
Confident presence, sense of ownership & structured way of working
Willingness to take responsibility and proactively shape initiatives
Basic knowledge of design and photography is a plus

Performance & Strategy Lead – Social Media

Key skills