Report to the Associate Vice President – Triangle Lifecycle Marketing
Engagement
Develop and drive innovative customer engagement initiatives to support Canadian Tire’s Triangle Loyalty program
Work cross-functionally across the organization to identify high-impact opportunities to improve Triangle Loyalty engagement and generate sales revenue
Identify valuable segments and design innovative marketing programs
Define, monitor, and report on customer engagement performance indicators
Develop insight-driven strategies focused on increasing customer spend, trips and program engagement
Present strategies through compelling storytelling to create buy-in amongst leadership
Collaborate with internal and external stakeholders to identify, design, develop and launch business initiatives
Scope and prioritize initiatives based on business and customer impact
Partner closely with analytics, operations, and marketing teams to build and test customer-facing programs
Conduct ongoing competitive research to ensure customer offers and engagement tactics are industry-leading
Manage and optimize marketing budgets

3
5 years of relevant experience, with a focus on marketing, customer engagement, or customer experience
Experience managing customer loyalty programs in Retail, and eCommerce industry is an asset
A passion for customer experience (CX) and a strong understanding of marketing strategy and how to build and execute muti-channel programs
Ability to think critically and problem solve to successfully address business challenges
Excellent interpersonal skills with a proven ability to build relationships and influence internal and external teams
Ability to analyze customer insights and channel data to optimize program performance
Experience working closely with business, analytics, marketing, legal/compliance stakeholders to deliver customer programs
Experience with marketing automation and personalization tools is an asset.

Associate Manager, Engagement – 6-Month Contract

Key skills