Brand and Digital Designer

Role Overview

• Lead the development of complete brand identity systems for healthcare clients, from initial concept through to full brand guidelines
• Create distinctive, high-end visual identities including logo design, colour palettes, typography systems, iconography, and brand language
• Develop comprehensive brand guidelines documentation that enables consistent application across all channels and touchpoints
• Conduct brand discovery and strategic briefing sessions in collaboration with the Marketing Manager to ensure creative output is aligned with client objectives and target audience
• Evolve and refresh existing client brand identities where required, maintaining equity whilst elevating visual standards
• Ensure all brand work differentiates clients within the healthcare sector and reflects the premium positioning company delivers
• Design high-converting, visually sophisticated websites and landing pages that reflect each client’s brand identity and meet UX/UI best practice standards
• Develop wireframes, user flows, and interactive prototypes in Figma to define and communicate design intent before build
• Apply strong knowledge of web design principles including layout hierarchy, responsive design, accessibility, and conversion-focused page structure
• Collaborate closely with the web development team to ensure design intent is accurately translated into the final built product
• Design within Webflow and WordPress frameworks where required, with an understanding of the constraints and possibilities of each platform
• Stay current with web design trends, interactions, and emerging UX patterns to ensure company’s web output remains best-in-class
• Produce a wide range of on-brand graphic design deliverables including social media brand kits, content templates, flyers, brochures, presentations, and advertising creative
• Design social media asset suites that provide clients with a cohesive, flexible visual system for use across Instagram, Facebook, LinkedIn, and other relevant platforms
• Create advertising creative assets for Meta and Google campaigns in collaboration with the paid media team, ensuring creative is optimised for performance as well as brand consistency
• Develop presentation templates, proposal decks, and other business collateral that reflect client brand standards
• Maintain organised asset libraries and design file structures that enable efficient retrieval and future adaptation of creative work
• Work closely with the Marketing Manager to understand client objectives, campaign requirements, and creative briefs before commencing design work
• Participate in creative briefing and feedback sessions, demonstrating the ability to receive and incorporate direction whilst contributing strategic creative input
• Collaborate with developers, SEO specialists, and paid media team members to ensure design decisions support broader marketing and performance outcomes
• Manage multiple concurrent design projects across different clients, meeting agreed timelines without compromising quality
• Contribute to the ongoing elevation of the company’s own brand standards and creative output
• Maintain clean, well-organised Figma files and design systems that are accessible and usable by collaborating team members
• Develop and document design systems and component libraries where appropriate to support efficient, consistent design production
• Ensure all final design files are delivered in agreed formats and stored according to the company’s file management conventions
• Establish and maintain processes for creative asset management that support scalability as the agency and client base grows

Requirements

• Degree or diploma in graphic design, visual communication, interaction design, or a related creative discipline
• Minimum 5 years of professional design experience, with a portfolio demonstrating high-end brand identity and website design work
• Demonstrated experience developing complete brand identity systems from concept to brand guidelines, including for premium or professional services brands
• Proven experience designing complex websites with a strong UX/UI foundation, evidenced by live work in portfolio
• Agency experience strongly preferred, with demonstrated ability to manage multiple client accounts and projects simultaneously
• A portfolio that clearly evidences distinctive, sophisticated design — not templated or generic output

Technical Knowledge & Capabilities

• Expert proficiency in Figma, including component libraries, design systems, auto layout, and interactive prototyping — this is mandatory
• Strong working knowledge of Webflow, including the ability to design and build directly within the platform — highly desired
• Proficiency with WordPress, including theme customisation and page builder tools such as
• Elementor or Divi — highly desired
• Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
• Sound understanding of UX/UI principles including information architecture, responsive design, accessibility standards, and conversion-focused design
• Knowledge of web design constraints including typography rendering, image optimisation, and how design decisions affect page performance
• Experience designing for Meta and Google advertising platforms, with an understanding of creative specifications and performance best practice
• Strong working knowledge of AI-assisted design tools and workflows (such as Adobe Firefly, Midjourney, or equivalent) to enhance creative output quality and production efficiency without compromising originality or brand integrity

Key Competencies

• Creative excellence: Produces work that is visually distinctive, strategically considered, and commercially effective — not just aesthetically pleasing
• Brand thinking: Understands brand identity as a system, not a logo — able to develop cohesive visual languages that work across every touchpoint
• UX sensibility: Designs with the end user in mind, balancing visual ambition with usability, accessibility, and conversion outcomes
• Detail orientation: Exceptional eye for detail in typography, spacing, colour, and layout —consistent quality across all output
• Collaborative: Works effectively with marketing managers, developers, and cross-functional teams; takes direction well whilst contributing proactively
• Self-directed: Able to manage workload independently in a remote environment, prioritising effectively across multiple concurrent projects
• Proactive improvement: Brings creative ideas and suggestions to the table without waiting to be asked; actively identifies opportunities to elevate client work
• AI-augmented design: Leverages AI tools intelligently to increase creative quality and efficiency — using them to explore, accelerate, and refine rather than as a substitute for original thinking or craft

Tech Stack

• WordPress