Develop editorial calendars aligned with brand objectives, define target audiences, and identify trends or seasonal dates. Choose appropriate channels and adjust strategies based on historical data.
Create captions, scripts, images, videos, and stories tailored to each platform; select hashtags and ensure a consistent visual identity. Provide guidance for edits such as color correction and animations.
Schedule posts at optimized times using management tools to maintain a constant and consistent presence.
Respond to comments, messages, and mentions in real time; moderate communities and manage crises to strengthen relationships with the audience.
Monitor metrics such as reach, engagement, and conversions; generate regular reports and propose optimizations based on results.

Clear and persuasive communication (written and verbal), creativity for engaging content, and data analysis skills to optimize strategies.
Scriptwriting
Proficiency with video editing tools, such as CapCut.

Social Media

Key skills