Search & Content Lead

Role Overview

• Develop and execute SEO and content initiatives aligned with commercial goals
• Focus on category pages, product pages, quote/sample pages, use-case pages, comparisons, FAQs, and case studies
• Create and optimise content that ranks and converts
• Conduct keyword research and search intent analysis
• Identify opportunities across non-brand, high-intent search queries
• Improve visibility in both traditional and AI-assisted search environments
• Translate technical information into clear, buyer-friendly content
• Continuously update and optimise existing pages for performance
• Improve internal linking, page structure, and on-page SEO
• Interview internal subject-matter experts
• Extract buyer questions, objections, and insights
• Turn this into structured content that performs commercially
• Monitor SEO and content performance using GA4, Search Console, and other tools
• Track metrics tied to business outcomes (not vanity metrics)
• Deliver actionable insights and optimisation recommendations
• Weekly priority backlog
• Monthly performance scorecard
• Content and optimisation briefs
• Published and updated pages
• Expert interview summaries
• Technical SEO tickets
• Page-level recommendations aligned to revenue goals
• Growth in qualified organic leads
• Increase in quote requests, sample requests, and inbound enquiries
• Improvement in non-brand traffic to key commercial pages
• Stronger conversion paths across product and category pages
• Contribution to online and offline revenue impact
• Own day-to-day execution
• Collaborate with internal stakeholders
• Work alongside a senior external SEO consultant for:
• Strategy guidance
• QA and feedback
• Technical escalation

Requirements

• Proven experience in commercial SEO and content strategy
• Strong experience with category/product-led content optimisation
• Proficiency in Google Analytics (GA4) and Search Console
• Experience with CMS platforms (WordPress, Shopify, etc.)
• Strong content briefing, editing, and optimisation skills
• Excellent written English (clear, structured, and persuasive)
• Ability to translate data into actionable improvements
• close attention to detail and content accuracy
• Comfortable working independently in a remote setup
• Nice to Have
• Experience in B2B, eCommerce, or technical industries
• Exposure to AI search optimisation / structured content
• Basic technical SEO understanding
• Off-page SEO knowledge (not required, but beneficial)

Tech Stack

• WordPress