Digital Marketing Analyst

Role Overview

• Serve as the application owner for Smart Source & Star Source (Freightliner and Western Star mobile applications), including feature enhancement planning, design testing, and KPI/analytics reporting
• Ensure content alignment across other digital platforms where applicable
• Manage user feedback for the Source apps and troubleshoot reported issues
• Oversee coordination for VIN lookup tool and training section within the Source apps and on the Freightliner and Western Star websites
• Update and develop content on the Freightliner, Western Star and Detroit websites using a content management system (CMS), ensuring brand consistency and content accuracy
• Collaborate within the Digital Marketing team and with Brand Communications, Product Marketing, IT, DTFS, and Aftermarket teams
• Support user testing and assist with project coordination for brand website enhancements
• Lead analytics reporting for the Digital team, including monthly brand website analytics, quarterly all-agency meeting coordination, monthly Highspot reporting and meeting facilitation, and Marketo reporting and RAQ (request-a-quote) validation
• Provide ad-hoc performance reporting and data analysis for digital programs, campaigns and platforms using Tableau, Google Analytics (GA4), Highspot, and Marketo
• Manage the Marketo campaign development and blog publishing for the Team Run Smart program in coordination with Product and Brand Marketing teams
• Support the execution of the Freightliner, Western Star and Detroit email marketing campaigns through Marketo including stakeholder coordination and collaboration with agency partners
• Serve as the backup for key responsibilities assigned to the Digital Marketing Coordinator
• Provide support as needed for special projects, product launches, and campaigns
• Oversee project budgets, including annual M&C contracts, and manage purchasing information in compliance with company procurement processes

Requirements

• Bachelor’s degree and 2 years of related experience, or 6 years of relevant experience in lieu of degree, is required
• Experience supporting website and/or mobile application projects
• Strong ability to manage multiple priorities in a fast-paced environment
• Solid analytical and problem-solving skills
• Strong organization skills; adaptable and able to adjust to evolving processes
• Exceptional attention to detail
• Experience coordinating projects across multiple business areas
• Excellent verbal and written communication skills with strong technical aptitude
• Proficiency in Microsoft Office applications, especially Excel and PowerPoint
• An attached resume is required.

Tech Stack

• Tableau

Benefits

• 401k company contribution with company match up to 8% as well as non-elective company contribution of 3
• 7% depending on age
• starting at 4 weeks paid vacation
• 13+ calendar holidays
• 8 weeks paid parental leave
• employee assistance program
• comprehensive healthcare plans and wellness programs
• onsite fitness (at some locations)
• tuition assistance and volunteer paid time off
• short-term and long-term disability plans