Website Conversion Rate Optimisation, CRO Manager – Maternity Cover

Role Overview

• Oversee the design and layout of the e-commerce website, ensuring a seamless, engaging, and a conversion first user experience
• Partner with the UX/UI designer and conduct user research and analyze data to identify pain points and areas for improvement in the customer signup and purchase journey
• Analyse site performance data, including traffic patterns, user behavior, and conversion metrics, to identify opportunities for optimization
• Implement A/B testing across copy, design, layout, pricing etc. and other CRO strategies to improve key performance indicators, such as cart abandonment rates, average order value, and checkout completion
• Work with the marketing team to optimize landing pages, product pages, and calls to action
• Develop and own the testing program to improve on-site conversion. Work closely with customer acquisition, head of commercial to run tests that align with our commercial goals
• Build business cases based on test results, to inform future website design and volume, revenue growth Quickly interpret results, draw unique insights and clear recommendations for future experiments
• Clearly communicate results to the rest of the business to the Director, Retail, Customer Acquisition lead and other team members
• Monitor website analytics tools (e.g., Google Analytics, Hotjar, and other A/B testing tools) to track performance metrics and identify trends
• Prepare and present regular reports on website performance, user behaviour, and conversion rates to senior management
• Actively work with product and technical teams to implement changes, tests and gather data

Requirements

• Have a passion for Web Design or Digital Marketing
• Bring demonstrable experience in CRO and already have a process for optimisation and reporting results
• Enjoy a fast-paced environment
• Bring the experience of optimising e-commerce websites for better user experience and conversion rates
• Solid understanding of e-commerce, web design, or UX/UI design
• Be curious, research, and ask questions
• Be result and target driven and at the heart of our transformation
• Demonstrate excellent communication skills, both oral and in writing whilst being a thought leader, provoking debate and articulating ideas as well as results to a wide range of stakeholders
• Have exceptional organisational skills and attention to detail
• Be a creative thinker, always thinking “how can we”
• Show a strong desire to succeed, make a difference, and a passion for innovation and excellence
• Ability to anticipate and identify problems, risks and challenges and apply effective creative and original thinking to problem solving.

Experience and skills that will help you succeed

• A proven track record of conversion optimisation and A/B testing
• Analytical background and commercial awareness
• Strong understanding of SEO principles and how they apply to web design
• Subscription experience

Benefits

There are many reasons to come on board our team of talented professionals, but here are just a few…

• We are collaborative, fair, consciously inclusive, and flexible
• We trust, value, and support our people to make the difference
• We believe that diversity of thought and experience provides the platform for innovation and creativity
• We invest in the development of our people to drive our ambitions forward
• We offer a range of benefits (including your choice of tech) and a competitive package
• We offer a great work environment in an internationally successful enterprise in the online services industry

At Team Internet, we believe in equal opportunities for everyone. We value diversity and make sure all applicants get a fair chance, because we know that our collective strength and diversity makes us stronger.**** If you need assistance completing an application for a position with us or need us to make any reasonable adjustments, please reach out to our Recruiting Team at talent@teaminternet.com