Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce
ensuring accuracy, consistency, and clean attribution across channels
Troubleshoot execution, data, and integration issues across marketing systems
Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen
Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay
Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting
Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps
and ensure downstream reporting is built on trustworthy data
Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes
translating requirements into repeatable workflows, documentation, and automation
Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity
Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency

3+ years of experience in Marketing Operations, Revenue Operations, or a technical GTM role
Hands-on expertise with Marketo and Salesforce in a production environment (Required)
Experience using enrichment platforms (experience with Clay strongly preferred)
Strong execution discipline with a track record of building campaigns accurately and at scale
Comfort working deeply with data, including segmentation logic, attribution dependencies, and system integrations
A systems-first mindset
you think in workflows, edge cases, and failure modes
Ability to work independently, exercise judgment, and adapt existing approaches to solve new problems

Marketing Operations Specialist

Key skills