Lead team members to analyze several sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences
Collaborate with others to design and communicate an end solution that is on brand, visually impactful and meets both user and business needs
Acquire necessary information (analytics, qualitative feedback) from important partners to ensure designs are considerate of growth and user impact
Lead sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives
Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally
Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes
Maintain an understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision
Review and present user experience deliverables such as user flows diagrams, wireframes and user interface specifications
Review quality assurance defects and recommends prioritization of resolution to team
Own end‑to‑end user experience design for Choice
Design solutions to address identified funnel friction
Lead UX testing and validation of experience changes
Ensure experience aligns to brand standards

Demonstrated experience planning, designing, and building complex web-sites and mobile experiences
Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment) for web and mobile application concepts
Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams
Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions
Demonstrated experience selecting and providing recommendations around proper typography for the web
Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video)
Demonstrated experience creating interactive prototypes
Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations
Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment
Demonstrated experience working with cross-functional teams
Demonstrated experience creating style guides, usability standards documentation
Solid knowledge of the latest design, accessibility, and development trends

Senior User Experience Designer

Key skills