Develop and execute off-page SEO strategies, including link building and outreach
Research and identify publisher websites for link-building opportunities
Send outreach communication to publishers and successfully land published links
Research and analyze competitor links to find new opportunities
Generate creative ideas to pitch to webmasters and bloggers for link-building purposes
Work on maximizing the volume of referral traffic from off-site SEO actions
Collaborate with on-site SEO team to monitor, track, and analyze ranking performance continuously
Analyze website traffic and user behavior using SEO and marketing tools
Track and report on key performance indicators (KPIs) to measure the success of SEO efforts
Stay updated with the latest SEO and industry trends to implement best practices

At least 1 year of digital sales and/or marketing experience and solid knowledge of SEO principles
Previous experience or understanding of sales lead generation activities
Basic experience with CRM and any email management software
Basic experience with Excel and Google Docs
Keen on learning new things and staying updated with industry trends
Attentive to detail with strong analytical skills
Ability to work independently as well as collaboratively within a team
Strong verbal and written communication skills in English

Off-site SEO Specialist – Mid-Senior

Key skills