Support the development and execution of marketing campaigns across digital, social, email, and offline channels
Coordinate end-to-end campaign execution, including content, timelines, and approvals
Assist in launching product, service, or brand initiatives
Contribute to the creation and review of marketing content such as website copy, blogs, case studies, presentations, and thought leadership assets
Ensure brand consistency across all marketing materials and touchpoints
Support digital marketing initiatives including SEO, paid campaigns, social media, and email marketing
Track, analyze, and report campaign performance using analytics tools
Identify insights and recommend improvements based on data
Work closely with sales and account teams to align marketing activities to business priorities
Support lead generation, sales enablement materials, and customer communication initiatives
Conduct market research to identify trends, customer needs, and competitive insights
Assist in updating buyer personas, positioning, and messaging frameworks
Coordinate with external agencies, designers, and content partners as needed
Manage marketing assets, documentation, and campaign calendars

MBA / Bachelor’s degree in Marketing, Business, Communications
2–4 years of proven experience in a marketing role
Basic understanding of digital marketing channels and campaign management
Strong written and verbal communication skills
Analytical mindset with attention to detail
Proficiency in MS Office / Google Workspace; familiarity with marketing tools is a plus
Experience in marketing automation platforms, social media platforms like Linked In sales Navigator etc.
Experience in leveraging the marketing data base like ZoomInfo, DBS and others to drive the prospects engagements.
Ability to manage multiple marketing initiatives simultaneously.
Creative thinking combined with data-driven decision-making.
Experience in handling the analyst relations and drive the relationship with analysts like Gartner, Everest and ISG etc.

Associate Manager – Marketing

Key skills