Support with end-to-end data collection and validation for all inputs required for MMM, ensuring accuracy, completeness, and timely delivery to modelling partners.
Interpret MMM results and distil complex findings (return on investment, contribution, elasticities…) into clear, actionable insights for marketing and commercial teams.
Support annual planning and optimisation cycles to shape investment scenarios and future media strategies.
Maintain strong documentation and governance across MMM cycles, including input logs, model outputs, and learnings for cross-team alignment.

Experienced in ATL media measurement techniques, including econometrics / marketing mix modelling
Strong data analytical and problem-solving skills with attention to detail
Ability to communicate insights clearly and confidently to a range of audiences
Excellent knowledge of the Microsoft suite (e.g. Excel, PowerPoint, Teams)
Solid understanding of broader measurement concepts such as incrementality testing, multi-touch attribution (MTA), AB testing, forecasting and time-series modelling
Experienced in tools such as: Data & Querying: R, Python, SQL
Visualisation: Power BI
And any experience of these would be great: Cloud: GCP, Vertex AI

Assistant Manager, Marketing Analytics

Key skills