Develop and evolve the organic social media strategy to grow 6sense’s presence and influence among B2B marketing, sales, and revenue leaders
Identify emerging conversations, trends, and opportunities that position 6sense at the center of industry dialogue
Translate company priorities, research, product innovation, and customer stories into compelling social narratives
Lead the development and management of the social editorial calendar
Create and publish high-impact content that educates, challenges thinking, and inspires GTM teams to improve how they operate
Experiment with formats, storytelling techniques, and creative approaches that stand out in B2B feeds
Ensure social content consistently reinforces 6sense’s category leadership and thought leadership
Foster meaningful conversations with practitioners, customers, partners, and industry influencers
Partner with internal teams to ensure employees are aware of and excited about key company announcements, milestones, and thought leadership
Monitor and analyze social performance metrics to continuously improve reach, engagement, and audience growth

8+ years of experience managing social media for a B2B technology company, media brand, or similar environment
Demonstrated success building engaged audiences and growing brand presence on social platforms
Strong understanding of LinkedIn and the broader B2B social ecosystem
Experience developing social content strategies that align with broader marketing and business goals
Strong writing, storytelling, and editorial instincts
Experience using social analytics tools to evaluate performance and guide strategy
Familiarity with marketing, sales, or go-to-market topics is highly valued.

Social Media Manager

Key skills