Strategically plan, activate, optimize, and manage Paid Search (PPC) media buys.
Develop comprehensive media activation plans in collaboration with clients.
Ensure brand safety, fraud prevention, and data quality transparency.
Optimize media across channels.
Present campaign analysis and insights to clients.

Proven experience in Paid Search (PPC) or Search Engine Marketing (SEM).
Familiarity with direct response marketing and basic marketing budget metrics (CPL, CAC, CLV).
Ability to strategically plan, activate, optimize media buys.
Strong analytical skills to use data insights in targeting and investment strategies.
Excellent client service skills with an understanding of their business goals and customer journeys.
Ability to collaborate cross-functionally and act as a trusted advisor.

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Paid Search Media Manager

Key skills