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Paid Search Media Manager at Goodway Group | JobVerse
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Paid Search Media Manager
Goodway Group
Remote
Website
LinkedIn
Paid Search Media Manager
New York, United States of America
Full Time
1 hour ago
No Visa Sponsorship
Apply Now
Key skills
Collaboration
About this role
Role Overview
Strategically plan, activate, optimize, and manage Paid Search (PPC) media buys.
Develop comprehensive media activation plans in collaboration with clients.
Ensure brand safety, fraud prevention, and data quality transparency.
Optimize media across channels.
Present campaign analysis and insights to clients.
Requirements
Proven experience in Paid Search (PPC) or Search Engine Marketing (SEM).
Familiarity with direct response marketing and basic marketing budget metrics (CPL, CAC, CLV).
Ability to strategically plan, activate, optimize media buys.
Strong analytical skills to use data insights in targeting and investment strategies.
Excellent client service skills with an understanding of their business goals and customer journeys.
Ability to collaborate cross-functionally and act as a trusted advisor.
Benefits
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK!
Human-first, constantly working to become more inclusive and to add to our diversity in all ways.
70% Female workforce
Apply Now
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