Create content marketing campaigns to drive leads and subscribers
Own editorial calendar across blog, gated assets, customer stories, and SEO-driven content initiatives
Use SEO best practices to generate traffic to our site
Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
Use AI tools to improve content efficiency while ensuring all outputs meet brand, compliance, and quality standards
Collaborate with other departments, including the Sales team, product marketing, event marketing and demand generation, to create innovative content ideas
Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-centric benefits and craft content that supports product positioning and market differentiation.
Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
Generate campaign reports; analyze campaign effectiveness and communicate business results
Other duties as assigned

Bachelor’s degree required
3-4 years of experience in direct B2B digital content development strategies
Must be authorized to work in the United States on a full-time basis for any employer
Bachelor’s degree in English, Marketing, Journalism or related field
Able to communicate with both a technical & non-technical audience
Experience with CRM systems and/or online content management systems/project management tools a plus
Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Excellent writing skills, as well as the ability to communicate and collaborate effectively
Self-driven working style and ability to juggle multiple projects at a time
At least three years of experience writing for a B2B audience
Experience using WordPress or similar CMS platforms preferred

Content Marketing Manager

Key skills