Partner with the North America Data & Analytics Director to build and maintain a roadmap of high-impact analytical products focused on marketing and sales
Lead the end-to-end product lifecycle for media mix modeling and promotional effectiveness analytics, ensuring alignment with business needs
Collaborate with marketing and sales stakeholders to understand current processes, pain points, and user personas to define clear product visions
Architect and prioritize product backlogs using agile frameworks, advocating for resources to meet product goals
Oversee technical teams responsible for product development and delivery
Evaluate product adoption and business value creation through key performance indicators
Drive cross-functional collaboration to integrate diverse data sources and validate analytical models
Stay current with industry trends and emerging analytics techniques to continuously improve product offerings

Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field; Master’s degree preferred
7+ years of progressive experience in data & analytics, with a focus on marketing analytics, media mix modeling, or sales insights within a complex, multi-channel environment
Proven experience in media mix modeling and marketing analytics, with a strong understanding of advertising spend and ROI measurement
Deep marketing domain expertise, particularly in promotions, trade expenditures, and sales impact analysis
Demonstrated ability to develop and manage analytical products that deliver actionable insights for marketing and sales teams
Strong business acumen with experience partnering with SalesForce or sales enablement teams to improve sales effectiveness through data insights
Excellent communication skills to advise leadership and collaborate cross-functionally
Experience with agile product management methodologies and backlog prioritization
Knowledge of advanced analytics, data science, or operations research principles
Familiarity with digital transformation initiatives and experience working within complex, multi-stakeholder environments

Best-in-class learning and development support from day one, including access to our in-house Mars University
An industry competitive salary and benefits package, including company bonus

Senior Data & Analytics Product Manager

Key skills