Digital Marketing Communications Consultant

Role Overview

• Support business objectives and identify opportunities to develop and align marketing tactics.
• Work with internal partners to develop and execute marketing promotion strategies for VisionLink.
• Develop, implement, and oversee omnichannel strategy and activation.
• Execute the strategy of paid and non-paid advertising across channels.
• Create, lead, and manage marketing campaigns from planning through analysis (e.g., marketing automation).
• Partner with diverse teams across the enterprise, developing and leveraging strong networks across organizational boundaries.
• Conduct market and competitive research to identify new opportunities and industry trends.
• Establish metrics to monitor and evaluate the effectiveness of existing marketing tactics, suggesting necessary interventions for improvement.
• Maintain effective communication within the marketing department to align marketing strategy with changing business objectives.

Requirements

• Customer Focus: Working knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Collaborating: Working knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Creativity: Working knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Working knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Vendor/Supplier Management: Working knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
• Promotion and Marketing Communications: Working knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
• Understanding of and ability to analyze, report on, and optimize campaign performance.
• Proficiency in the Office 365 suite of tools.
• Proficiency in Power BI.
• Google Analytics certification.
• Salesforce Marketing Cloud certification.

Tech Stack

• Cloud

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement