Deliver measurement strategies and reporting that align with client objectives
Participate in client meetings to document program goals and define metrics and KPIs
Present findings in clear, actionable ways that support decision-making and improvement
Execute analytics projects from problem identification through solution delivery
Brief, orchestrate, and oversee technical analytics work by offshore and third-party teams
Conduct data analysis using statistical techniques to analyze experiments and user behavior
Identify gaps and challenges in data collection and develop viable approaches to address them
Provide subject matter expertise in measurement, analysis, and data-driven solutions
Develop learning agendas that identify opportunities to use data to inform new marketing tactics
Support innovation in experimental design and marketing testing programs
Partner with other disciplines to refine, optimize, and support recommendations

3+ years in data science/analytics roles delivering campaign measurement, predictive analytics, and business recommendations
Balanced combination of Analytics, Strategy and Business Consulting skills
Bachelor's or master's degree in quantitative field (STEM, business, finance, marketing)
Proven ability to solve business problems with data and identify key performance levers
Proficiency analyzing transaction-level data from large databases
Hands-on experience with cloud-based big data platforms such as Redshift, BigQuery, Teradata, Snowflake, or Databricks
Hands-on experience with modern CRM platforms such as Salesforce and/or Braze
Experience in loyalty analytics preferred
Familiarity with predictive modeling approaches including clustering, regression, ensemble modeling, and decision trees
Experience with machine learning libraries (NumPy, scikit-learn) is a plus
Experience with visualization tools (Tableau, Power BI) preferred

Senior Manager, Data & Analytics Strategy

Key skills