Senior Manager, Media & Retail Media

Role Overview

• Lead execution of regional media and retail media frameworks across assigned brands or markets.
• Support development of integrated media approaches across digital, commerce, and retail media.
• Drive consistency in DME/DMI application and media effectiveness standards.
• Monitor and optimize media performance across markets, using data and learning agendas.
• Translate performance insights into actionable optimization recommendations.
• Support the shift toward high‑intent behavioral cohorts and improved audience precision.
• Support scaling of retail media partnerships and activation models across LATAM.
• Apply first‑party and retailer data to improve targeting, measurement, and ROI.
• Partner with Brand, IMX, Commercial, Bottlers, Analytics, and agency teams.

Requirements

• Bachelor’s degree required.
• 7–10+ years of experience in media planning, buying, strategy, or performance roles.
• Strong understanding of digital media, ecommerce, and retail media ecosystems.
• Experience working across markets and with agencies.
• Strong analytical, communication, and stakeholder management skills.

Benefits

• We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
• Supporting the financial and personal well-being of our employees.
• Career Development
• We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.