Architecting, building, and maintaining end-to-end customer journeys in Adobe Journey Optimizer (AJO) using complex branching logic, frequency capping, and real-time triggers
Performing deep-dive technical QA and debugging of journey payloads, API integrations, and event-based triggers to ensure flawless execution
Configuring and managing XDM schemas, identity namespaces, and profile segments within the Adobe Experience Platform to ensure data is "journey-ready"
Leading use case discovery sessions with business partners to define technical requirements and translate marketing goals into automated, real-time workflows
Driving continuous improvement of journeys through A/B testing, path analysis, and performance monitoring to maximize conversion and engagement
Partnering with Adobe and internal engineering teams to influence product roadmaps and ensure the platform scales with our evolving CX needs
Ensuring all journeys adhere to privacy standards and data governance policies while maintaining high data integrity across the RTM stack

Bachelor’s degree or four or more years of work experience
Direct, hands-on experience building and troubleshooting in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)
Experience managing multiple high-stakes technical projects simultaneously in a fast-paced, dynamic environment
Adobe Certified Professional or Expert credentials in Adobe Journey Optimizer or Adobe Experience Platform (even better)
Master’s degree in Computer Science, Information Systems, or a related technical field (even better)
Expert-level understanding of XDM (Experience Data Model) and real-time profile stitching (even better)
Experience with API testing tools (e.g., Postman) and debugging web/mobile event data (even better)
Strong proficiency in SQL and experience working with big data environments to fuel personalization (even better)
Proven track record of optimizing "Next Best Action" engines or real-time decisioning frameworks (even better)

Customer Journey Architect

Key skills