Paid Social Advertising Specialist

Role Overview

• Successful management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings.
• Function as primary point of contact internally.
• Responsible for pacing and performance of accounts.
• Responsible for generating reporting, and contributing to performance insights with Supervisor for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures
• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Requirements

• 1-2 years of digital marketing, and ≥6 months hands‑on Meta Ads; Agency experience a plus
• 1+ years of experience with Direct Response marketing specifically in Lead Gen, E-Commerce and B2B a plus
• 1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid advertising strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.

Benefits

• Health insurance
• Professional development opportunities
• Flexible work arrangements