Manage and maintain multiple WordPress websites
Ensure all product listings, pricing, and content are accurate, current, and consistent
Upload, structure, and update product information for clarity and usability
Optimise product and catalogue pages for SEO (metadata, headings, internal linking, content structure)
Maintain a catalogue-style product showcase for industrial and infrastructure-related products
Coordinate with external agencies or vendors to refine, localise, and upload product content
Monitor website performance and identify issues related to UX, content, or functionality
Ensure consistency in branding, layout, and user experience across all websites
Manage CRM activity, including contact updates, segmentation, and data hygiene
Build and execute email marketing campaigns using platforms such as Mailchimp
Maintain and grow email lists with proper segmentation and tagging
Track campaign performance and support reporting and insights
Assist in lead generation and nurturing initiatives
Plan, schedule, and publish content across social media platforms
Maintain a consistent posting cadence aligned with marketing objectives
Create simple, engaging content aligned with products and brand messaging
Monitor engagement and support basic community interaction where applicable
Create basic marketing assets such as banners, website visuals, and email graphics
Use design tools and/or AI-assisted tools to produce content efficiently

Proven experience managing WordPress websites
Strong attention to detail, particularly with product listings, pricing, and structured content
Working knowledge of SEO best practices (on-page optimisation, metadata, content structure)
Experience with email marketing platforms such as Mailchimp
Ability to manage multiple websites and priorities simultaneously
Strong organisational and time management skills
Ability to collaborate with internal teams and external agencies
Clear communication skills and a proactive, ownership-driven mindset
Experience in industrial, construction, infrastructure, or B2B product-based industries
Familiarity with CRM systems and customer segmentation
Basic knowledge of paid media channels (Google Ads, Meta Ads)
Experience creating digital assets using design tools or AI-assisted platforms
Understanding of lead generation and conversion optimisation
Experience working with catalogue-style or multi-site web environments

Digital Marketing Coordinator

Key skills