Marketing Operations Specialist

Role Overview

• Partner with the Digital Marketing Manager and Sales Operations team to drive clean, accurate HubSpot and Salesforce data
• Monitor lead lifecycle stages, source tracking, and field mappings HubSpot to Salesforce to ensure reliable reporting and campaign execution
• Manage ICP segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements
• Guide, document and refine proposal, contracting, budgeting, and marketing operations processes to improve efficiency, accuracy, and scalability
• Input aligned tactics into Project Management tool proactively driving visibility and accountability across Marketing team on assigned tasks and timelines
• Work closely with the full Marketing team to support a robust campaign/program calendar, analyzing KPIs and results to hit departmental and organizational goals
• Build and maintain dashboards and campaign performance reports across all channels, digital and live events, in HubSpot and Salesforce reporting on ROI measurement across programs and return against spend
• Recommend new tests, experiments, and optimizations based on performance insights to optimize results
• Partner with Sales Operations to maintain a smooth, accurate lead handoff process
• Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools bringing in new tools to use and adoption of team
• Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs
• Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners

Requirements

• 3-5 years of hands-on marketing operations experience, preferably in a B2B or health IT-focused organization
• Solid understanding of HubSpot deployment and reporting and well as Salesforce objects such as Leads, Contacts, Accounts, Campaigns, and Opportunities
• Strong technical aptitude; comfortable with HTML/CSS basics, data imports/exports, and troubleshooting sync or automation issues
• Analytical and data-driven mindset with the ability to work with large datasets, identify data quality issues, and report on campaign performance to senior leadership leveraging tools like PowerBI
• Extreme attention to detail with the ability to catch errors and validate logic in high-stakes campaigns
• Strong project management skills with the ability to manage multiple deadlines
• Clear written and verbal communication skills, including the ability to translate technical concepts for business partners
• Collaborative and team-oriented, with a problem-solving mindset
• Adaptable, curious, and passionate about emerging technologies like AI, continuously seeking opportunities to learn and improve processes
• Bachelor’s degree

Benefits

• Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
• Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD)
• Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
• 401(k) Plan with company match
• Paid Holidays and Paid Time Off (PTO) Accruals
• Employee Referral Bonus Program
• Professional Development Opportunities to support your growth
• And More!