Develop and execute performance media strategies across programmatic and digital channels
Translate business objectives into channel plans, audience strategies, budgets, and forecasted outcomes (e.g., conversions, CPA/CAC, ROAS)
Build full-funnel media approaches that connect awareness tactics to measurable lower-funnel outcomes through intentional targeting, sequencing, and retargeting
Lead day-to-day campaign execution and in-flight optimization
Establish an always-on testing roadmap (audiences, creatives, placements, formats, and landing pages in partnership with web/CRO) and scale learnings across campaigns
Own performance measurement approach and reporting requirements; ensure campaigns are instrumented for reliable conversion tracking and actionable insights
Analyze campaign and audience performance using Adobe Analytics and synthesize results into Tableau dashboards/readouts for stakeholders and leadership
Apply AI-driven capabilities to improve campaign outcomes and operational efficiency, including:
Serve as a key partner to internal stakeholders (brand, creative, analytics, product, and web/CRO) to align on goals, messaging, timelines, and success metrics
Manage external partners (agencies, platform/vendor reps) to ensure best practices in trafficking, measurement, brand safety, and ongoing optimization
Own media budgets across programmatic and digital, including allocation strategy, pacing, forecasting, and performance-based rebalancing

Bachelor’s degree (BS/BA) desired
8+ years of experience in performance marketing/digital media with hands-on expertise in DV360, Adobe Analytics, and Tableau (dashboarding and performance storytelling)
Demonstrated experience leveraging AI-enabled tools and automation to improve campaign performance, accelerate workflows, and enhance insight generation (with strong governance and human QA)

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Associate Director – Marketing Communications

Key skills