Develop and execute performance media strategies across programmatic and digital channels
Translate business objectives into channel plans, audience strategies, budgets, and forecasted outcomes (e.g., conversions, CPA/CAC, ROAS)
Build full-funnel media approaches that connect awareness tactics to measurable lower-funnel outcomes through intentional targeting, sequencing, and retargeting
Lead day-to-day campaign execution and in-flight optimization
Establish an always-on testing roadmap (audiences, creatives, placements, formats, and landing pages in partnership with web/CRO) and scale learnings across campaigns
Own performance measurement approach and reporting requirements; ensure campaigns are instrumented for reliable conversion tracking and actionable insights
Analyze campaign and audience performance using Adobe Analytics and synthesize results into Tableau dashboards/readouts for stakeholders and leadership
Apply AI-driven capabilities to improve campaign outcomes and operational efficiency, including:
Serve as a key partner to internal stakeholders (brand, creative, analytics, product, and web/CRO) to align on goals, messaging, timelines, and success metrics
Manage external partners (agencies, platform/vendor reps) to ensure best practices in trafficking, measurement, brand safety, and ongoing optimization
Own media budgets across programmatic and digital, including allocation strategy, pacing, forecasting, and performance-based rebalancing
Requirements
Bachelor’s degree (BS/BA) desired
8+ years of experience in performance marketing/digital media with hands-on expertise in DV360, Adobe Analytics, and Tableau (dashboarding and performance storytelling)
Demonstrated experience leveraging AI-enabled tools and automation to improve campaign performance, accelerate workflows, and enhance insight generation (with strong governance and human QA)
Tech Stack
Tableau
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected