Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth
Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality
Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)
Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity
Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention
Establish merchant growth programs, including training, enablement tools, incentives, and traffic support
Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency
Drive international expansion efforts, including multi-language and multi-region merchant strategies
Requirements
Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations
Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation)
Experience managing 10,000+ active merchants on the supply side
Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels
Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty
Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required
Bilingual in English and Chinese, with exposure to international markets or global operations
Strong analytical and strategic thinking skills, with a data-driven approach to decision-making
Self-starter with the ability to learn and apply AI tools to improve operational efficiency