Key skills
AI
About this role
Role Overview
- Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth
- Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality
- Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)
- Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity
- Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention
- Establish merchant growth programs, including training, enablement tools, incentives, and traffic support
- Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency
- Drive international expansion efforts, including multi-language and multi-region merchant strategies
Requirements
- Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations
- Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation)
- Experience managing 10,000+ active merchants on the supply side
- Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels
- Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty
- Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required
- Bilingual in English and Chinese, with exposure to international markets or global operations
- Strong analytical and strategic thinking skills, with a data-driven approach to decision-making
- Self-starter with the ability to learn and apply AI tools to improve operational efficiency