AI Analytics Specialist

Role Overview

• Work under channel analysts to answer complex, cross‑channel questions using AI‑assisted analysis
• Produce concise insight briefs and recommendations that inform daily spend, pacing, targeting, and creative decisions
• Maintain a backlog of analyst requests and a knowledge base of resolved analyses and learned patterns
• Define requirements and partner with IT to provision, secure, and monitor AI agents that support analytics (e.g., task runners, detectors, and triage bots)
• Operate or coordinate: Web Audit Bots: crawl brand and marketplace sites to detect analytics/tagging breaks, page‑speed and UX defects, broken links, schema/metadata gaps, inventory mis‑flags, and other conversion barriers; open tickets with evidence and priority
• Paid/Social Monitoring Bots: ingest campaign, creative, and auction signals to flag spend inefficiencies, audience saturation, frequency/creative fatigue, placement anomalies, and flighting conflicts; recommend reallocations by resort and by day, including OTA travel ads
• Competitive Intelligence Bots: track competitor paid and social presence to surface positioning, offer cadence, share‑of‑voice shifts, and creative patterns; summarize implications and opportunities for our channels
• Ensure agents adhere to data governance, privacy, and security standards; document SLAs, observability metrics (precision/recall), and escalation paths
• Work under the guidance of the Digital Performance Analyst (dashboard owner) to ensure AI capabilities are incorporated, governed, and leveraged effectively within dashboards
• Stream agent findings (alerts, anomalies, opportunities) into dashboard tiles, Teams posts, and digest emails for rapid action by analysts and stakeholders
• Maintain model/agent documentation (inputs, thresholds, false‑positive handling) and align with IT and data governance to keep dashboards reliable, auditable, and scalable
• Provide analysis that informs content structure and discoverability (SEO + LLM/AI surfaces), including schema coverage, topical depth, and intent alignment
• Correlate content signals with conversion barriers identified by web audit bots; recommend fixes that improve path‑to‑booking
• Continuously evaluate new analytics, media, and agent frameworks; pilot proofs‑of‑concept with IT and document ROI
• Standardize reusable prompts, playbooks, and operating procedures so capabilities scale to new marketplaces and brands with minimal lift

Requirements

• Bachelor’s degree in marketing Analytics, Data Science, Information Systems, or related field
• Masters preferred
• Analytics certifications preferred
• Demonstrated ability to operate in a supporting capacity under channel analysts
• Strong analytical storytelling; ability to translate signals into clear recommended actions
• Familiarity with paid media, travel ads, social, SEO, and marketplace data structures
• Understanding of data governance, model/agent observability, and incident management
• Power BI (modeling, DAX), Excel (advanced), SQL (read/query) with Snowflake familiarity
• GA4 and tagging/UTM governance; exposure to ad platforms and social analytics
• Experience configuring/working with AI agents or automation frameworks (e.g., task schedulers, monitoring pipelines); Python a plus
• 2+ years in data analytics/BI with exposure to paid media and web analytics; hospitality/travel/ecommerce preferred
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement

Tech Stack

• Python
• SQL

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure
• speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program