Conduct user interviews and customer research, synthesising insights into actionable product and marketing recommendations.
Build foundational product marketing assets, including knowledge base content, help guides, FAQs, and onboarding documentation.
Create demo videos and use case content, including scripting, recording, and editing product walkthroughs.
Develop and refine product positioning, messaging, and value propositions based on real user feedback.
Establish a feedback loop between users and product teams to accelerate product-market fit.
Project manage Product Hunt launch agency, ensuring deliverables, timelines, and launch readiness.
Coordinate with KOL / influencer agencies, ensuring content quality, alignment, and timely execution.
Collaborate with internal stakeholders across product, GTM, and leadership teams to ensure cohesive execution.

At least 3-7 years of experience in product marketing for SaaS or AI products, ideally in early-stage or startup environments.
Proven ability to build product marketing foundations (documentation, demos, messaging) from scratch.
Strong experience conducting user interviews and translating insights into product and GTM improvements.
Ability to create content independently, including writing and producing demo or product walkthrough videos.
Experience managing external agencies and multiple workstreams.
A hands-on, execution-focused mindset with the ability to operate in a fast-moving environment.
Nice-to-Have
Based in or familiar with the San Francisco Bay Area ecosystem.
Experience with Product Hunt launches (direct or via agency).
Exposure to AI, voice AI, conversational AI, or developer-focused products.
Experience with community events, hackathons, or developer engagement initiatives.

Product Marketing Manager

Key skills