Platform Architect, SFMC Enablement

Role Overview

• Design and support scalable SFMC Engagement solutions for assigned clients
• Translate business requirements into clear, implementable technical configurations
• Conduct platform audits and health checks to identify risks and optimization opportunities
• Build and refine automations, journeys, segmentation logic, and campaign workflows
• Develop solutions using AMPscript, SSJS, SQL, and GTL
• Support REST and SOAP API integrations in partnership with senior technical leaders
• Maintain a strong understanding of SFMC data architecture including Data Extensions, Automations, Journey Builder, and Contact Builder
• Serve as the primary technical subject matter expert for assigned clients
• Provide proactive recommendations and guidance on new capabilities and best practices
• Explain technical topics in clear terms for both technical and non-technical audiences
• Contribute to client engagement roadmaps aligned to business goals and digital marketing standards
• Create and maintain solution documentation such as workflow diagrams and technical specifications
• Contribute to internal best practices, reusable assets, and shared delivery standards
• Document platform patterns and lessons learned to strengthen internal capabilities
• Work closely with developers, project managers, strategists, and analytics teams
• Troubleshoot platform issues and escalate complex problems when needed
• Stay current on SFMC releases and apply updates to client solutions
• Ensure reliable, high-quality, on-time delivery across all technical workstreams

Requirements

• 5 or more years of hands-on Salesforce Marketing Cloud Engagement experience
• Proficiency in AMPscript, SSJS, SQL, and familiarity with GTL
• Experience with REST and SOAP API integrations
• Strong understanding of platform components including Data Extensions, Contact Builder, Audience segmentation, Journey Builder, and Automation Studio
• One or more Salesforce certifications preferred such as Marketing Cloud Email Specialist, Administrator, Marketing Cloud Consultant, or Developer
• Experience with SFMC Connector or similar integration methods
• Background in technical implementation, development, or platform configuration
• Experience in a client-facing or consulting role
• Ability to communicate technical concepts clearly
• Strong problem-solving skills and comfort working through ambiguity
• Ability to lead requirements gathering and technical discovery sessions
• Understanding of digital messaging best practices across email, SMS, and mobile or push channels
• Familiarity with CAN-SPAM, GDPR, and related compliance requirements

Tech Stack

• Cloud
• SOAP
• SQL

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave