Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert
Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic
Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing
Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)
Maintain performance reports and dashboards in partnership with BI to track program effectiveness.
Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation
Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking
Analyze event performance and contribute to optimization of the virtual event program
Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions
Document processes, workflows, and system configurations to ensure continuity and scalability
Evaluate and recommend improvements to the marketing tech stack as business needs evolve
Manage prioritization and input from business owners across the organization.
Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment.

3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment
Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred
Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting
Experience with Zoom Events or a comparable virtual event platform
Familiarity with Salesloft or a comparable sales engagement tool
Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles
Sharp attention to detail and a genuine commitment to clean, reliable data and email sends
Strong communication and collaboration skills across marketing, sales, and operations teams.

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact.
You’ll have the freedom to explore, push boundaries, and grow beyond your role.
We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Marketing Automation Specialist

Key skills