Plan, manage, and execute campaigns, including but not limited to account setup, strategy development, organization, and management.
Help suppliers [advertisers] reach their performance goals quickly and stay active/healthy.
Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and suppliers [advertiser] satisfaction.
Identify domain, brand, category, and campaign trends to provide analysis to support incremental asks from our suppliers to grow and stabilize investment.
Present performance results in a clear, easy-to-understand manner.
Use Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.
Requirements
3-5+ years' work experience in advertising industry with focus in paid search, retail search and/or eCommerce.
Bachelor’s degree in business or related field.
Experienced in developing media strategies based on data, insights, and analytics.
Strong experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
Ability to work at all levels with an eye for detail to achieve quality & process goals.
Tech Stack
Tableau
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.