Global Head of PR

Role Overview

• Develop strategies and exceptional PR plans that can be executed globally, with local nuances, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences
• Promote and respect core brand values and work closely with all departments (from sales, digital, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content
• Develop launch plans for key NPD activity and marketing campaigns working closely with marketing to devise and deliver record breaking launch activity for each new product launch
• Create and manage communication strategies and plans to support existing (core) brand portfolio and NPD, driving brand pillars and delivering on key brand objectives
• Deliver plans for securing and utilising celebrity and digital influencer access and content
• Project manage integrated marketing campaigns where relevant
• Guide local teams to develop and secure consistent, regular, quality and on-Brand advocacy (print, online, broadcast and social) across all key advocacy outlets with a key focus on ROI
• Develop plans to create an elevated and enviable corporate image for Charlotte Tilbury within the beauty industry and beyond
• Work with senior leaders and external agencies to manage any corporate communication requirements and/or crisis communications as they arise
• Oversee CSR planning – putting purpose at the heart of all we do
• Manage and motivate team members and agencies to deliver plans, set KPIs, track results and analyse success to build learnings.

Requirements

• Minimum of eight years PR experience
• Global experience required, as well as experience executing locally
• A proven background in Beauty PR experience is not essential but useful
• Both an agency or in-house background are desirable (if coming from an agency, we would be looking at an Account Director or above)
• Background in working with a known personality is preferable
• Experienced in devising and implementing strategic plans with creative flair
• Excellent leadership, team management and communication skills
• Have the ability to work under pressure and meet deadlines in a timely manner
• Have a flexible and professional attitude
• Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven
• Adept at managing multiple stakeholders

Benefits

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!