Develop and execute a comprehensive marketing strategy aligned with company growth objectives
Position PracticeMatch as a market leader in healthcare recruitment solutions
Partner with executive leadership to define go-to-market strategies and expansion opportunities
Partner closely with sales leadership to align marketing and revenue goals that support sales enablement
Drive pipeline growth through integrated marketing campaigns across digital channels, events, webinars and strategic partnerships
Collaborate with product teams to define value propositions and launch strategies
Develop targeted messaging for healthcare employers and physician candidates
Build, mentor, and lead a high-performing marketing team

Bachelor’s degree in marketing, business, or related field required (MBA preferred)
8+ years of progressive marketing leadership experience
Proven track record of driving growth in B2B or healthcare-related industries
Strong expertise in digital marketing, demand generation, and brand strategy
Experience managing and scaling high-performing teams
Analytical mindset with proficiency in marketing analytics and reporting
Proven success with account-based marketing strategies
Preferred Experience in healthcare recruitment, staffing, or SaaS platforms
Familiarity with physician hiring trends and healthcare systems

Vice President of Marketing

Key skills