Lead RED’s always-on creative testing program to drive clearer understanding of emotional resonance and creative insights that inform creative direction.
Leverage social media listening and other insight tools available to ensure all strategic marketing and creative opportunities are grounded in human-truth.
Manage the Creative Intelligence insight library to create a feedback loop for Personal Wealth Marketing.
Analyze data and insights, translating findings into clear, compelling stories with actionable implications.
Collaborate Across Creative and Marketing Disciplines.
Requirements
3+ years of related experience in marketing, creative, and/or research.
Undergraduate degree required.
Understands how insights inform marketing, creative strategy, and user experience.
Effective communication and presentation skills.
Proven ability to collaborate effectively in a fast-paced, cross-functional environment.
Experience in financial services, creative agencies, or research agencies preferred.