Analyze Dual-Platform Funnels: Track and optimize the end-to-end patient purchasing journey across our internal Rx platform and our Shopify storefront.
Drive Renewals & Retention: Build reporting to track Rx medication refills and analyze the funnel for patients requiring clinical follow-up visits.
Optimize Revenue & Margins: Analyze product margins across different business lines and identify data-driven opportunities for cross-selling and up-selling.
Collaborate closely with our Data Scientists to build and refine Lifetime Value (LTV) models.
Analyze the impact of patient notifications, marketing campaigns, and transactional communications on purchasing behavior.
Track nationwide pharmacy and store metrics with fulfillment team.
Requirements
4+ years of data analytics experience, ideally in an e-commerce, digital health, or D2C subscription environment.
Expert-level SQL.
Proficiency with BI and data visualization tools (e.g., Tableau, Looker, Metabase).
Experience joining data from disparate sources (e.g., Postgres/MySQL databases and third-party APIs like Shopify).
Strong understanding of e-commerce metrics (Conversion Rate, AOV, LTV, CAC, Churn, Subscribe & Save mechanics) and supply chain/fulfillment SLAs.
Ability to translate complex data into actionable business insights.