Senior Growth Marketing Specialist

Role Overview

• Support execution of strategic marketing plans and regional growth initiatives in partnership with the Director of Growth Marketing and key stakeholders.
• Independently develop and manage digital marketing campaigns across platforms such as HubSpot, ON24, and related tools.
• Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact.
• Partner with producers, sales teams, and cross-functional partners to support high-impact proposals, RFP responses, and finalist presentations.
• Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices.
• Support lead generation and opportunity development by providing data, insights, and strategic recommendations to regional sales teams.
• Take ownership of content development across channels, including web, blogs, social media, email, print collateral, and sales enablement materials.
• Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging.
• Provide support for sales enablement tools such as Outreach and Oktopost.
• Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication.
• Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables.
• Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement.
• Conduct market research and competitive analysis to identify trends, opportunities, and best practices.
• Ensure all marketing materials and communications align with brand guidelines and compliance standards.
• Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking.
• Provide guidance, support, and informal mentorship to junior marketers, interns, or newer team members as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience supporting integrated, multi-channel marketing campaigns and events.
• Strong proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• High attention to detail and commitment to quality.
• Ability to work independently while also collaborating effectively across a matrixed organization.
• Experience with marketing automation platforms such as HubSpot and Outreach.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles.
• Strong analytical and problem-solving skills, with the ability to translate data into action.
• Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners.
• Willingness to travel up to 30% to support regional priorities and in-market events.

Benefits

• Health, pharmacy, long and short-term disability, vision, and dental insurance solutions.
• Employee perks and discounts.
• Paid time off.
• Overtime pay for non-exempt employees.
• Robust learning and development programs.
• Reimbursement of job-related expenses per the company policy.