Drive engagement with the world’s largest advertisers and agency holding companies across brand, performance, and advanced analytics teams
Build trusted relationships with Chief Data Officers, CMOs, Heads of Analytics/Marketing Science, and Enterprise Architects
Help customers re-architect how they plan, measure, and optimize media investments using Snowflake
Translate complex advertising and marketing questions into data-driven architectures and analytical frameworks
Design end-to-end blueprints for Media Mix Modeling (MMM), Multi-Touch Attribution (MTA)
Act as the voice of the advertiser and marketing science leader to Snowflake’s product engineering teams

10+ years in architecture, marketing science, or technical consulting roles within the advertising and media ecosystem
Strong grasp of media and marketing measurement methodologies, including Media Mix Modeling (MMM) and budget optimization
Deep expertise in media measurement & marketing science
Sophisticated understanding of the transition away from third-party cookies and device IDs
Strong knowledge and experience with SQL and Python for building analytic data sets, running models, and operationalizing measurement workflows
Understanding of how Machine Learning and Generative AI apply to advertising and marketing
Experience in a customer-facing role with the ability to whiteboard complex, end-to-end architectures

Industry Architect – Advertising & Media

Key skills