Define, own, and continually refine the company's long-term marketing strategy and roadmap
Work collaboratively with the CEO to continually shape True North brand
Provide oversight and strategic direction for all digital marketing channels, including SEO/SEM, email marketing, social media, and content strategy
Lead the strategic vision for innovative and effective marketing campaigns across multiple channels
Champion a data-driven culture by advising on the utilization of data analytics, market research, and customer insights
Drive rigorous alignment between Marketing and Sales on external-facing communication
Stay ahead of industry trends, the competitive landscape, and emerging marketing technologies
Plan True North’s tradeshow footprint, and manage speaking submissions and networking
Advise sales leadership on leveraging and optimizing the Hubspot CRM for marketing impact reporting
Excellent ability to guide creative partners in development marketing collateral and write content as needed

Bachelor’s degree in Marketing, Business Administration, or a related field.
8+ years of progressive experience in marketing, with at least 5 years of senior-level experience with a focus on B2B marketing within the healthcare vertical.
Proven success in developing and leading strategic marketing functions that resulted in significant business growth, ideally in a B2B or agency environment.
Strong expertise in the full-funnel of marketing, from brand strategy to digital execution, with a focus on scalable systems.
Demonstrated experience in a consulting or fractional capacity, providing high-level strategic advisory and mentorship.
Exceptional analytical skills with a talent for interpreting complex business data and translating insights into clear, actionable executive strategies.
Exceptional communication, presentation, and negotiation skills, capable of influencing C-suite stakeholders.
A strategic thought leader with a passion for brand storytelling and a bias for action and results.
Proficient in leveraging marketing automation and CRM software for strategic oversight (HubSpot preferred).

Competitive health and welfare benefits including Medical, dental, vision, supplemental life insurance and discretionary 401k company match.
Unlimited PTO and sick time.
Flexible work schedules and 100% remote-work environment.
Engagement with a vibrant and dedicated team.

Director of Growth Marketing

Key skills