Define and implement digital experiences
landing pages, merchandising, in-app performance to support Broadband business goals, offers, device launches, and enterprise initiatives
Analyze relevant data and insights to inform and optimize campaign and site performance
Own the merchandising and traffic flow to move customers and prospects through the funnel and retain them
Buildout of tailored experiences by audience and customer segment
Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying findings to optimize results
Communicate marketing objectives, strategy, and achievements to key stakeholders
Optimize outcomes by analyzing performance, behavioral, customer and market data and insights
Develop test-and-learn plans leveraging consumer and market data to improve site experiences and functionality
Lead transformation through continual optimization and building efficient and scalable processes
Compile learnings and share best practices across teams

Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
4 years in Digital Marketing, Digital Merchandising, eCommerce or similar field
4 years using data and metrics to measure impact and determine improvements
4 years in a cross-functional project management environment
4 years of Broadband B2C commerce experience responsible for site merchandising preferred
3 years of working in wireless or other e-commerce experience preferred
At least 18 years of age and legally authorized to work in the United States

Digital Business Manager, Broadband

Key skills