Plan, execute, and manage Google Ads campaigns end-to-end, including search, display, video, shopping, and remarketing campaigns
Ability to assist with ad copy with correct framework, visual assets and a keen eye for detail
Experience working with Google grants
from application to executing campaigns
Strong background in driving campaigns across b2b, b2c and e-comm
Nice to have but not essential: Support Meta campaigns (Facebook & Instagram) with ad creation, targeting, and optimisation
Conduct keyword research, competitor analysis, and audience segmentation to maximise campaign performance
Monitor and optimise campaigns for performance, including CTR, conversions, CPA, ROAS, and other KPIs
Keen eye on visual assets and ability to understand ad fatigue and find new opportunities
Create, test, and optimise ad copy, creatives, and landing pages in collaboration with the design/content team
Experience with Google Tag Manager
Set up conversion tracking, pixels, and analytics to accurately measure campaign performance
Generate performance reports with actionable insights for clients
Strong verbal and written communication and not shy to jump into meetings. Communicate confidently with clients, explaining campaign results, recommendations, and strategy updates
Stay updated on digital advertising trends, platform updates, and industry best practices
Collaborate with internal teams (creative, marketing, development, analytics) to align campaigns with client objectives

3-5+ years of hands-on experience managing Google Ads campaigns
Experience managing Meta campaigns (Facebook & Instagram Ads) is preferred
Strong understanding of PPC strategies, bidding, budgeting, and optimisation techniques
Proficiency in Google Analytics, Google Tag Manager, and other ad tracking/reporting tools
Ability to analyse data and provide actionable insights to improve performance
Excellent written and verbal communication skills, particularly for client-facing discussions
Highly organised with the ability to manage multiple campaigns and clients simultaneously
Self-starter with minimal supervision required

Google Ads Specialist

Key skills