Develop, review, and mature tracking across digital platforms in collaboration with development and technology teams;
Promote best practices for analytics tools such as GA4, Appsflyer, BigQuery and Funnel;
Build processes for sending and ingesting data with media platforms, CRM tools and other partners;
Support data processing and structuring to generate Marketing intelligence, including attribution of the department's results;
Diagnose and fix marketing integration issues;
Collaborate with media & performance, CRO, SEO and CRM teams to drive results and increase efficiency.

Bachelor’s degree completed in Marketing, Advertising, Computer Science, Information Technology, Data Science, Engineering or related fields;
Strong communication skills, teamwork, organization and process documentation;
Previous experience in Marketing or technology areas;
Knowledge of Google Tag Manager and Google Analytics;
Experience with data integrations, especially with paid media platforms and CRM tools.

DIFFERENTIALS:

Previous experience working directly with Web Analytics teams, Data Engineering or data analysis focused on Marketing;
Knowledge of Paid Media concepts (Google Ads, Meta Ads, etc.);
Knowledge of Front-end programming (HTML, CSS, JavaScript) or Data Engineering (SQL, Python);
Proficiency in Google Tag Manager (GTM) for tracking user actions in digital channels;
Knowledge of MMP platforms (Appsflyer, Adjust) and Firebase;
Familiarity with marketing attribution concepts (Last Click, Multi-touch, DDA) and incrementality;
Experience developing in cloud environments (GCP or AWS).

Digital Analytics Analyst

Key skills