Plan, create, and execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand.
Partner with Sales to define ideal customer profiles, develop strategies to attract and engage prospects, and implement lead scoring and nurture flows to drive conversions.
Utilize Salesforce’s Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content.
Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI.
Own SWTCH’s event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year.
Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and more.

3–5+ years of experience in demand generation, digital marketing, or growth marketing — ideally in B2B tech, cleantech, or sustainability sectors
Bachelor's degree in Marketing, Communications, Business, or a related field. Equivalent work experience will also be considered.
Track record of building and executing marketing programs that drive pipeline and revenue
Strong written and verbal communication skills with a talent for crafting compelling marketing content and messaging
Proficiency with marketing tools and platforms, including Salesforce, Pardot (or equivalents), and analytics tools (e.g., Google Analytics, HubSpot)
Proficiency in managing digital marketing campaigns, including email marketing, social media, and paid advertising.
Experience planning and managing events, industry tradeshow experience is an asset.
Native in various AI tools to bring efficiency to every project will be critical to success.
Analytical mindset — able to turn data into insights and action
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
Self-starter with the ability to thrive in a fully remote team
Knowledge of the electric vehicle (EV) industry, EV charging, sustainable energy, or related technical areas is a plus.
Passion for sustainability and SWTCH’s mission

Business Impact
As a core member of the sales team, you have the opportunity to take a lead role and make a significant impact on the culture and values of the company.
Environmental Impact
We are a clean energy company with a mission to reduce carbon emissions globally to ensure a clean and sustainable future.
Diversity
People develop their talents and skills in different ways. We value different paths and experiences. If you think you meet the qualifications we are seeking, take a chance and express.

Demand Generation Manager, Contract

Key skills