Set up, manage, and optimize campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn, and Programmatic platforms
Monitor daily performance of EMEA PPC campaigns and implement optimizations
Lead Google Shopping campaigns, including optimization, expansion, and feed management
Conduct regular account audits to identify growth opportunities
Analyze campaign data to generate insights and actionable recommendations
Ensure campaign strategies align with broader marketing objectives and brand guidelines
Create ad copy and assets using AI tools where applicable
Collaborate with the Analytics team to ensure accurate tracking and measurement
Report on key KPIs (CPC, CTR, ROAS, CPA, Conversion Rate) and performance insights
Manage budgets effectively to maximize ROI and achieve targets
Stay up to date with PPC best practices, platform updates, and emerging trends
Support automation initiatives and AI-driven optimization
Contribute to SEO and broader digital strategy discussions
Assist in building and optimizing HubSpot landing pages, including A/B testing and CRO

3+ years of hands-on experience managing PPC campaigns (EMEA or international scope preferred)
Strong expertise in Google Ads, Meta Ads, and Microsoft Ads
Experience with Google Analytics and Google Tag Manager
Strong analytical and data-driven mindset
Experience managing large budgets and multi-country campaigns
Experience with landing page tools (HubSpot or similar)
High level of English (written and spoken); additional European languages are a plus
Google Ads certification is a plus
Agency experience is advantageous but not required

Digital Paid Media Specialist

Key skills